Social Media & Content Marketing Specialist
What is our mission?:
Orbital is on an exciting mission to revolutionise global cross-border payments by innovatively combining traditional fiat banking rails with stablecoins over blockchain rails for a variety of use cases. Our class leading B2B payments platform offers multi-currency e-money accounts (corporate IBANs) combined with a suite of digital assets services. Our company sits at the frontier of payments & fintech, by intersecting blockchain and traditional (fiat) financial services, and is leading the way to bridging those two worlds for corporate enterprises globally.
We believe blockchain technology is firmly here to stay, and we want to be the first to bring a combined offering of fiat & crypto payment services under one exciting platform. Learn more about our team and company story here
Key Responsibilities:
- Content Creation: Develop high-quality, engaging content on fintech and blockchain-related topics for our social media platforms, including LinkedIn, X (formerly Twitter), and YouTube.
- Social Media Management: Manage and grow our social media accounts by posting regularly, interacting with followers, and implementing strategies to increase brand awareness and follower growth.
- Copywriting: Write compelling copy for our blog, social media posts, and email marketing campaigns that resonate with our target audience.
- Email Marketing: Create and manage email marketing campaigns in HubSpot, including newsletters, announcements & promotional emails.
- Creative Collaboration: Collaborate with designers and brief them on requirements for visuals, videos, and other multimedia content.
- Performance Tracking: Use tools like Google Analytics, HubSpot Analytics dashboard, and social media analytics tools to monitor and report on the performance of marketing campaigns. Use insights gathered from these platforms to optimise content and strategies for better engagement and ROI.
- Fintech and Crypto Industry Awareness: Stay updated on the latest trends and best practices in social media and content marketing within the fintech and crypto space.
Qualifications:
Must have:
- Proven experience in social media management and content creation within the fintech and/or crypto industry.
- Strong copywriting and editing skills, with the ability to create accessible, human-friendly content on complex topics.
- Familiarity with Google Analytics, and social media analytics tools.
- Ability to work collaboratively with designers and other team members.
- Passion for the crypto industry and a strong interest in staying up-to-date with industry trends.
Nice to have, but not mandatory:
- Proven experience in B2B-focused crypto fintech.
- Familiarity with HubSpot, Webflow, Figma.
- Experience in SEO and keyword-focused copywriting.
- Proven track record in running paid advertising campaigns for lead generation in a crypto fintech product.
Orbital is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, ethnicity, national origin, gender, gender identity, sexual orientation, age, marital or disability status.
- Department
- Revenue
- Role
- Marketing
- Locations
- Estonia, Philippines, Gibraltar, United Kingdom
- Remote status
- Hybrid Remote
- Employment type
- Full-time
About Orbital
Combining equal expertise in traditional finance and digital asset treasury solutions, Orbital is a trusted and regulated partner for global financial management.
Until now, multinationals have been forced to choose their finance tools piecemeal. We provide our clients with all they need to run their financial operations from a single interface; multi-currency accounts, custody vaults, international payments and FX supporting 30+ fiat and exotic currencies, and crypto-commerce C2B payments.
Social Media & Content Marketing Specialist
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